值得产品人认真对待的英文摘录

2017-02-04 15:09:00

下面的摘抄，也许并非出自大咖之口，但是我相信每一句或多或少都能让产品人——尤其是产品经理——获得一点启发。

1

Minimalist interfaces is certainly a way to achieve good design, but it’s not the goal.

有时候极简 UI 能给产品加分，但这并不代表我们在思考如何打造一个好产品时就首先考虑是不是极简（或者拟物、扁平……）。套用《用户体验要素》的五层理论来说的话，产品该具备怎样的风格归属于表现层，应该放在最后才来考虑。就像找对象，就像对方再美，与自己合不来又有什么用呢。

来源： [《Best Practices for Minimalist Design》](https://uxplanet.org/best-practices-for-minimalist-design-7af4a9b61ad7# .5j7t88j25)

2

The problems people encounter in their lives rarely change from generation to generation, but the products they hire to solve these problems change all the time.

亚马逊 CEO 贝索斯曾有一句名言：「关注那些快速变化的事物，但更要关心那些不变的」。拿写作这件事儿来说，没有互联网的时候可以给报刊投稿，互联网到来后，人们可以自己写博客了，而个人博客消逝后，人们又去了微信公众号或者简书这样的写作平台。人们使用的写作工具或产品一直随着时代变化而变化，但是写作的需求本身却是不变的。

来源：[《Are you making things people want?》](https://medium.com/@intercom/are-you-making-things-people-want-d0219a79788c# .cbarh6eyk)

3

Quite simply, it’s the product manager’s job to articulate two simple things:
What game are we playing?
How do we keep score?

~~有时候，~~产品经理不能指望程序员或设计师来把握「产品该往什么方向走」这个问题，但是又必须时刻让大家明晰该往什么方向走。做好前者的关键在于市场和用户需求的判断，而做好后者的关键在于沟通。

来源：《Be a Great Product Leader》

4

There isn’t a one-size-fits-all solution for mobile navigation, it always depends on your product, on your users, and on the context. What works well for others might not work for you and vice versa. However, the foundation of every well designed navigation is information architecture — clear structure, priorities, and labels based on your users’ needs.

千万别看着那些明星公司怎么做，你就跟着做。吾之蜜糖，彼之砒霜。为什么很多国外公司一来中国就不行了？就是因为没有搞清楚中国市场环境（当然还有国家政策）和用户的差异性。而许多国内产品，尽管点子是抄美国的，但在产品上能做微创新，因地制宜，结果就成了。

来源： [《Hamburger menu alternatives for mobile navigation – Zoltan Kollin》](https://medium.com/@kollinz/hamburger-menu-alternatives-for-mobile-navigation-a3a3beb555b8# .intzy46yn)

5

Many people have obsolete or overly simplistic beliefs about what is required. A degree in computer science is not required. Good understanding of technology and how to apply it to solve problems is required. An MBA is not required. Good understanding of the workings of business is required.

要做好产品，拥有怎样的学科背景并不是最重要的。

来源：《Why Women Make The Best Product Managers》。

6

Good criticism is about helping someone find alternate ways to look at a problem. You see, no one wants to make bad work—but sometimes we can’t help it.

对原型或设计稿做评价，我们要么太容易碍于情面不愿直指问题所在，要么太容易不近人情说得一无是处。而好的评价，应该着重于考虑提供更优解。

来源：《Don’t Be a Crehater》

7

Getting users is far more expensive than keeping users, which means that investing in keeping users is the smartest way to maintain your position and then grow.

获取用户成本越来越高的今天，尽管要注重增长率，但更应该注重留存率。

来源：《Hardware is sexy, but it’s software that matters》

题图选自 Unsplash.com，photo by A Fox 。

作者 DominicH

关键字：产品经理, the

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